Factors Influencing Consumer Buying Behavior in Uniqlo Retail Store

The purposes of this study are to the factors influencing consumers' purchasing behavior in Uniqlo, find determinants behavior, and understand views on various factors. marketing idea is consumer-oriented, with a focus consumer rather than product. We distributed survey questionnaire 100 Uniqlo consumers collect data. results show that affected by psychological, personal, social, cultural combination these helps make further decisions. Additional findings also provide specific features improve Uniqlo's chances enhancing customer satisfaction suggestions for future development.